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Coordinator of Advertising and Analytics

Company: Oklahoma State University
Location: Stillwater
Posted on: September 18, 2022

Job Description:

SummaryThe Coordinator of Advertising and Analytics will utilize skills in advertising, digital marketing and project management to help implement Oklahoma State University's strategic marketing and communications plan which includes improving recruitment, retention and reputation management. The coordinator will research, plan, execute and manage all advertising campaigns, monitoring progress and utilizing analytics to optimize and improve performance in partnership with university vendors. The coordinator will maintain strong relationships with campus partners to provide strategic oversight of brand management and advertising initiatives, including writing, editing, photography, design projects, and advertising landing pages.
QualificationsBachelor's Degree in Marketing, Advertising, Communication, Business or a related field.
Three or more years of successful experience in marketing, communication and/or advertising.
Strong written and verbal communication skills, and project management experience required. Demonstrated knowledge of marketing and advertising. Experience implementing a strategic marketing plan. Ability to work cross-functionally with supervisors, unit staff and campus partners to ensure collaborative environment, coordinated efforts and maximized campaigns. Must learn quickly and adapt to a quickly changing environment. Excellent quantitative and problem solving skills required to analyze and optimize campaign performance. Exhibit strong attention to detail and ability to effectively manage multiple assignments with contending priorities and tight deadlines. Demonstrate creativity, integrity and passion for growing the brand of Oklahoma State University. Use of digital marketing tools such as Google Analytics and Ads, paid social platforms, email marketing, and digital advertising reporting. Skills in understanding the full content journey and creating strong messaging cohesion from ad to landing page. Proven understanding of KPI's and ability to make sound recommendations and decisions. Skill clearly articulating successes and failures of campaigns. Strong people and teamwork skills. Demonstrated presentation skills.
About Our TeamThe department of Brand Management oversees all representations of the Oklahoma State University brand. Our areas of expertise include media relations, crisis communications, internal/external messaging, branding, advertising, recruitment communications, visual media, digital strategy and more. This office aims to elevate Oklahoma State University's profile by showcasing programs, resources and expertise as well as garner recognition for its efforts within the state, nation and world.
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Keywords: Oklahoma State University, Stillwater , Coordinator of Advertising and Analytics, Advertising , Stillwater, Oklahoma

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